A sweeping 50% tariff on all Brazilian imports, announced by former President Donald Trump, is set to hit American consumers hard, especially in the coffee and orange juice aisles.
Brazil is the world's largest exporter of both products, and US businesses warn that the tariffs could drive up retail prices by as much as 25%. The move has sparked lawsuits from US importers and strong diplomatic pushback from Brazil, whose leaders say their attempts to negotiate have been ignored. The tariffs are also causing uncertainty and hardship for Brazilian farmers and producers, while raising the risk of a broader trade conflict between the two countries.
Political motivations behind the tariffs, including support for former Brazilian President Jair Bolsonaro, have further complicated the situation.
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